What is a brand? How do I create it?
A brand identifies what you stand for and how you want people to remember you or your product.
Branding is a marketing method to distinguish yourself or products from your competitors and aiming to create a lasting impression in the minds of customers. The goal of creating a brand for yourself is to be recognized quickly.
One reason why you would want to create a recognizable brand is because on social media, you scroll through a lot of images and information very quickly.
You want to to be NOTICED and be recognized from that product or picture.
I notice people, companies and brands on twitter, Facebook, and Pinterest without clicking on their profile. Check out some of these brands so it can give you ideas on creating your brand.
When creating your brand or logo, make sure it is rememberable, consistent and simple!
What does BRANDING yourself online do for you?
It gives you social authority… you’re considered an influencer!
When building your presence and credibility online, it is easier to create a look that people can easily remember across all of your social media accounts.
Every time you post, pin, and tweet, you’re reminding people of yourself and your brand. This will bring more people to your wesites.
BuzzSumo shows you the most shared contents and key influencers for any topic or website. This is also useful when creating your content. BuzzSumo also shows you competitive research on topics you’re targeting and which content on your site is getting the most shares.
This website can help you create popular topics that you can write about. BuzzSumo has a free plan that allows you to perform up to 10 free searches a day and two free content alerts.
Take advantage of this website, so you can create content that is aimed at your target customers. This will help your brand’s awareness and drive traffic to your site.
Here are 4 tips for creating your brand:
- Use the same logo or similar images of yourself on all of your social accounts. This will help you be consistent and it will also help you attract more customers to your websites.
- Use the same name for all of your URLs. This will help people identify and associate you with your other websites and social media accounts . This also builds trust with your audience. They know and are comfortable with you on one of your accounts, they more likely will follow your other social media and websites.
- Use the same keywords in your titles and biography .This will improve your ranking in Google, have higher conversion rates, and engagements.
- Create background images that you can post on all of your social media accounts. If you’re not creating and using visual elements in your content, you’re likely missing out on a lot of visitors and engagements.
When creating your brand, the most important thing to remember is to be consistent! This will help you integrate your look and feel across your social media accounts.
These steps will help your brand gain awareness and help you get social authority online.
Good luck and enjoy coming up with ideas of how you want to be represented online.
If you need help, you can always email me or leave me a message in the comment section and i’ll be glad to help you out.